The Kwik-Klik Graphics Team has recently been involved in one of our biggest retail graphics project to date: the launch of the new Sephora store at The Trafford Centre. The brand has a huge following and this is its first store to open in the north of England, so it was always going to be a big deal but the scale of the takeover of the shopping centre was off the charts, and we were delighted to help them achieve that.

Flooding The Trafford Centre with Sephora branding

We don’t use the word ‘takeover’ lightly. Sephora’s distinctive black and white branding adorned vast swathes of the centre. Having already installed the hoarding and graphics to their storefront while under construction, our Graphics Team worked closely with Sephora, The Trafford Centre, and various other partners to deliver this ‘brand domination’.

The entirety of the finished result was achieved through printed media and digital display. The elements that we contributed included:

  • 72 x door graphics across 3 entrances
  • External column banners at the Great Hall entrance
  • Floor graphics applied to stairs and landings at the Great Hall entrance
  • Wayfinding graphics applied to the floor from the Great Hall to the New Orleans area
  • Large scale wayfinding wall graphic
  • Internal column wraps
  • 400+ graphics applied to glass balustrades on landings and stairs
  • Floor graphics on stairs

And as if all the above wasn’t enough, the real showstopper was the iconic Sephora goody bag, suspended from the Centre’s famous arched ceiling, which required a spider crane, cherry picker, and a team of installers to secure in position.

How we did it

This brand takeover was the culmination of 6 weeks hard work by the team in terms of producing the graphics and an intensive installation that spanned several nights while the centre was closed.

The Trafford Centre’s videographer, Simon Sharpe from Two Splice Media Ltd, captured everything and you can see a 60 second time lapse video here, which makes everything look much easier than it was!

Tony Stead, our Graphics Lead, ran the project and was there throughout the installation:

“This was a huge project that spanned several graphics applications and required us to come up with a range of imaginative solutions to make it work. It’s fair to say that I barely slept for several weeks and when I did, all I saw was black and white stripes, but it was worth it as the finished result was nothing short of epic! An amazing project to be part of.”

Get in touch

Need help with retail or hoarding graphics? Contact Tony to discuss your project.